When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all. Hypoallergenic formula to minimise the risk of allergies.
We only choose high quality ingredients that are gentle for baby. That's why we've rejected over 400 ingredients that don't meet our Best for Baby™ Standards
Clinically proven mildness®Pure & gentle daily care